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Dato’ Siti Nurhaliza Tarudin, had showed outstanding progress since she made her debut in Malaysian music industry. As a talented superstar, she feels the need to have her own professional team to manage her career efficiently and systematically.
In brief, Siti Nurhaliza Productions (M) Sdn Bhd or better known as SNP was driven by the anticipation and dedication of Dato’ Siti herself to expand her singing career to greater level. The company began its operation on the 12th of January 1998 and the Board of Directors (BOD) consists of none other than herself and her family members who plans and wants the best for her. However, Dato’ Siti also appointed some professional force to improve the quality and productivity of its services that the company has to offer in accordance with current progress of local music scene.
To cater to the global market, SNP had stepped forward to diversify their range of services from artist management to recording label. SNP now offers services related to entertainment landscape like producing concert, TV programme, video clip and album, advertising and promotion as well as stage set up and event management.
In 10 years of its existence, SNP had collaborated with various parties from both local and international for production and performance related stuff. Among them are Radio Televisyen Malaysia (RTM), Mediacorp Singapore, RTB (Brunei), Trans TV (Indonesia), Global TV (Indonesia), Indosiar (Indonesia), RCTI (Indonesia), Astro and Istana Budaya. Other than that, SNP also worked together in succeeding projects with Telecommunication Company like Maxis, international cosmetic brand like Maybelline, Olay and Pantene as well as international soft drink brand, Pepsi.
Apart from being a partner in generating and overseeing concert and performance that involve Dato’ Siti Nurhaliza and other performers, SNP also act as supplier and producer for TV show. For example, Konsert Salam Terakhir Buatmu Sudir (VCD), Konsert Mega Bukit Jalil Siti Nurhaliza 2002 (VCD), Selebriti Sukan (RTM), Muzikal Aidiladha (RTM), Dari Dalam Diri Siti (RTM), Konsert Fantasia Tour 2004 (VCD), Nazam Lebaran (RTM), Syawal Datang Lagi (RTM), Muzikal Aidilfitri Bersama Siti Nurhaliza (Astro) and Konsert Siti Nurhaliza Live in Albert Hall London (Astro, VCD and DVD).
To secure the company’s position and at the same time fulfilling future needs and demands, SNP had set up two subsidiaries company in 2002, which is Siti Nurhaliza Marketing Sdn Bhd (SNM) and Siti Nurhaliza Collections Sdn Bhd (SNC). Both companies were established to allow SNP to focus on managing and producing biography comic as well as Siti Nurhaliza’s autobiography that were marketed in 2008. Consequently, SNP expand its group of companies with the establishment of Siti Sound Sdn Bhd in 2006 that is responsible for production and copyright of Dato’ Siti’s songs and lyrics as well as SN Mobile Digital Sdn Bhd which accountable to take care on any form of digital material produced by SNP itself including short messaging system (SMS).
MUSIC, TELEVISION & CONCERT PRODUCTION
Provide excellent quality of television, music and show production
Producing and managing albums for every recording artist under its label
ARTIST MANAGEMENT, STUDIO & AUDIO VISUAL EQUIPMENT
Providing artist management service as well as professional studio and audio visual equipment
Involve directly as agent or advisor for creative product in terms of copywriting, announcement and advertisement, which involve public or private party.
Protect and sustain the local music industry in accordance with expansion of the country development.
To offer professional and efficient services.
To produce great artwork.
To introduce and promote Malaysian artwork at international level.
To assemble and protect Malay songs copyright as well as local production.
To manage and promote Siti Nurhaliza and its line of recording label artist as multitalented performer.