NEW SIMPLYSITI Cosmetics celebrates Asian women across all skin types and tones, ranging from light to tan, in neutral and warm shades that anyone can use to reflect their true beauty inside out


Two-WAy cake

Perfect Coverage, Lightweight and Silky Feel

  • SPF30
  • Buildable (Dry application- Sheer to Medium, Wet application- Medium to Full)
  • Formulated with Pomegranate Seed Oil, Avacado Oil and Argan Oil extracts

Compact Powder

Silky Soft, Natural Matte Finish and Lightweight

  • SPF30
  • Buildable coverage (sheer to medium)
  • Sebum control and high oil absorption
  • Rich in Antioxidants
  • Formulated with Pomegranate Seed Oil, Avocado Oil and Argan Oil extracts

Loose powder

Finest Setting Formula, and Natural Matte Finish

  • SPF30
  • Buildable (Sheer to Medium)
  • Formulated with Vitamin A, Vitamin E, Sunflower Seed Oil and Camelia Japonica Seed Oil (Dongbaek)
  • Anti-inflammatory, anti wrinkle and moisturizing effects.

Powder Blush

Creamy, smooth, uniform application and high impact colour

  • Ready to apply
  • High impact colour
  • Lifts and softens for polished look
  • Formulated with Shea Butter, Soy Bean Glyceride and Vitamin E

Liquid foundation

Creamy, Smooth, Lightweight and Matte

  • SPF25
  • High Coverage
  • Long lasting up to 10 hours
  • Formulated with superior biobased ingredient, Sodium Lactate, Sodium Gluconate and Vitamin E
  • Provides moisturizing effects

Cushion Foundation

Long Lasting, Lightweight and Demi-Matte

  • SPF50
  • Buildable (Medium to High)
  • Soft focus blurring effect
  • Instantly corrects skin tone and silky finish
  • Water-resistant, sebum control and oil-control

Micellar Water

Cleanse, Soothe and Moisturize

  • Alcohol free
  • Packed with 7 active natural ingredients Centella, Japanese Knotweed, Skullcap, Tea Leaf, Licorice, Chamomile, Rosemary
  • Removes makeup while leaving skin fresh and hydrated
  • Gentle enough even for the most sensitive skin

Miracle Sunscreen

SPF50, Fast Absorbing and Non-Greasy

  • A lightweight daily sun block provides protection against UVA/UVB rays
  • Ultra-moisturizing formula
  • Reduce signs of premature aging
  • Keeps complexion even, smooth and healthy


Highly Pigmented, Velvet and Matte Finishing

  • Full-coverage colour in a single swipe
  • Long lasting up to 12 hours
  • Rich in Vitamin E and antioxidants
  • Perfect balance between oils and waxes
  • Moisturize and leave lips soft and nourished

SEMI-Matte lipstick

Soft, Satin and Demi Matte Finishing

  • Satin Finish
  • Buildable Coverage
  • Good adherence and instant colour release
  • Perfect balance between oils and waxes
  • Smooth-glide effect that feels moisturizing

Moist Lipstick

Moist, Satin and High Shine Finishing

  • Silk-like gliding
  • Creamy soft texture
  • Rich in Vitamin E and antioxidants
  • Smoothens, hydrates and nourishes lips

EYE shadow palette

Highly Pigmented Colour, Blendable Shades and Matte to Shimmer Finishing

  • Easy to blend
  • Perfect coverage
  • Creamy, soft and silky smooth formula
  • Long lasting and highly pigmented colour
  • Rich in Vitamin E and antioxidants

Eye Brow

Creamy, Intense Colour and High Coverage

  • Smudge proof
  • Controlled lining
  • Ultimate natural finish
  • Extra precise and Expert Shaping with super thin 0.5mm pencil

Mascara Lash Extension

Intense Black

Curl, boost the length and volume of your eyelashes with this long-wear mascara. This multi-purpose mascara provides durable and buildable formula that effortlessly glides on lashes for enticing results. Built with curved brush designed to curl and anchor formula to lashes for intense volume and length


Mascara Volumizing

Intense Black

Achieving flawless and intense volume lashes in just one step. Built with large brush with hundreds of tiny bristles, this luxurious mascara delivers more curvy effect for extremely volumizing lashes in a single application. The film former coating allows you to easily clean off in a single swipe.


Eye Liner

Intense Black, Smudge Proof and Easy-To-Apply

  • Long wearing
  • For precise and intense drama look
  • Lightweight formula and glides on smoothly
  • Suitable for contact lens wearer and sensitive eyes